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McCarter Theatre

McCarter Theatre Center is a not-for-profit Tony Award®, professional theatre company on the campus of Princeton University in Princeton, New Jersey. The institution is currently led by Artistic Director Sarah Rasmussen and Executive Director Martin Miller.

2024 New Brand Identity

Done in collaboration with DOXA Vantage.

As part of the new senior leadership at McCarter, the brand identity was redesigned to create a more inclusive brand, moving away from the existing institutional look. This change reflects the variety of shows that McCarter presents during a season. 

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