What is the expected result of the project? Preferably measurable.
Whom are we talking to? Demographics, firmographics, etc. is this the first time we are speaking to the audience? What do we know about them that will help us? What does our audience think now, and what do we want them to think?
How is this different than others like it? Is there anything I need to know about the competition?
What is our unique position? What is the single most important message that we want the audience to leave with?
Are there any executional considerations/ mandatories? What should the tone be? Images?
Are there any examples of existing projects that you love, that align with your project? If so, feel free to send me the links!