McCarter Theatre Center
McCarter Theatre Center is a not-for-profit Tony Award®, professional theatre company on the campus of Princeton University in Princeton, New Jersey. The institution is currently led by Artistic Director Sarah Rasmussen and Interim Managing Director Susie Medak.
Art Direction
Results-driven Marketing Creative Director with a passion for social impact and extensive experience in digital marketing, project management, and persuasive communication. Excited to leverage expertise in developing comprehensive marketing strategies, creating engaging content, and driving brand visibility to contribute to McCarter’s mission of effecting positive change.
Relaunch during COVID-19
Together with the Marketing team, I created a re-launch campaign to prepare our audiences for the re-opening of our venue. A photo of the outdoor posters was used in an article published by The Daily Princetonian to show how McCarter and other local businesses were cautiously optimistic to welcome audiences and customers back. To read the article, click here.
Collateral Design
Click below to see some direct mail samples
22/23 SEASON
As part of McCarter's new brand identity, the look of each season included a 6-color vibrant palette that complements both production photos and key art. In addition, a system for creating posters and collateral design was established to keep consistency throughout all assets.
